Pay Per Click Advertising

Pay Per Click, or PPC marketing involves advertisers writing and creating ads (when you type in a Google search, pay per click ads appear on the right hand side of the page) that will be triggered when particular keywords or phrases are searched for. Any time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.

What Can PPC do for Your Company?

• Pay per click marketing can be a VERY profitable way to increase sales and leads (if done correctly). Unlike Search Engine Optimization, PPC is an immediate way to get your website on the first page of Google. You can have a small sized PPC campaign up and running within 30 minutes. It could take weeks or even a few months to get your site into the natural search engine listings.

• If you understand how to run and administer a Pay Per Click campaign properly, you can get an immediate assessment to determine your ROI. You can see exactly how much money you’re spending, what your potential customers are doing online and what sales you’ve made. A lot more efficient than the Yellow Pages or newspaper advertising, where there is no way to tell if anyone has even seen your ad

• It can give you the keyword phrases to use for your SEO campaign! When starting an SEO campaign, how do you know how many searches a certain keyword phrase gets and which phrases are the money makers? You can test these keywords very quickly and easily with a Pay Per Click campaign, and then apply that knowledge to your Search Engine Optimization efforts.

If you are interested in running an Internet advertising campaign for your company, Pay Per Click advertising is a must. Running and maintaining a PPC campaign requires specialized experience and knowledge which we can offer at Wired Growth.